Rolex

Day-Date 228235

40mm Consistent Pricing
Low $49,998
Median $55,000
High $59,375
Search Day-Date 228235 Listings

The Rolex Day-Date 228235 is the modern evolution of Rolex’s flagship, known as the “President,” and carries the prestige of being the first wristwatch to display both the date and the day spelled out in full. Introduced as part of the 40mm Day-Date lineup, the 228235 is crafted in 18k Everose gold, Rolex’s proprietary rose gold alloy, which resists fading and gives the watch its distinctive, warm tone. Collectors value this reference for its blend of classic Day-Date heritage and contemporary proportions, making it a strong choice for those wanting a statement piece with everyday wearability.

The 228235 houses the in-house caliber 3255, a movement known for its 70-hour power reserve and impressive precision, thanks to Rolex’s Chronergy escapement. Dials are a key differentiator: options include the iconic sundust, chocolate, olive green, and diamond-set variants, each affecting desirability and price. The President bracelet, with its semi-circular links, is exclusive to the Day-Date and adds to the model’s comfort and prestige. Water resistance is rated at 100 meters, making it practical for daily use, though most owners treat it as a dress watch.

Pricing for the 228235 varies based on dial configuration, condition, and whether the watch comes as a full set with box and papers. Olive green dials and those with diamond markers typically command a premium on the secondary market. When buying, confirm the bracelet reference matches the case, as mismatched or stretched bracelets can impact value. There are no known widespread concerns with counterfeit 228235s, but dial originality is important—factory-set dials are much more collectible than aftermarket replacements.

MovementAutomatic
Caliber3255
Case MaterialRose Gold
Case Size40mm
Water Resistance100m

What owners love

  • The full Everose gold case and President bracelet deliver a warmth and richness that stands apart from yellow or white gold versions, making it instantly recognizable and luxurious on the wrist.
  • The olive green dial is a unique and sought-after colorway in the current lineup, celebrated for its depth and dynamic appearance under changing light.
  • Owners appreciate the weight and presence of the 40mm case, which feels modern and bold compared to traditional 36mm Day-Dates, without being oversized.

Common Criticisms

  • The highly polished Everose gold surfaces are magnets for hairline scratches and show wear quickly, even with careful use.
  • The dial can be prone to legibility issues in certain lighting, as the sunburst finish and rose gold hands/markers sometimes blend into the olive background.
  • The 3255 movement, while robust, has been reported by some to run slightly outside COSC specs out of the box, requiring adjustment.

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