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The 20 most listed watch brands across enthusiast forums and marketplaces. Each brand page includes popular models, median prices, and active listings from sellers worldwide.
All Time
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#1
Rolex
Switzerland · Est. 1905
$12,000 Avg. Listing Price $8,350 – $16,500569 models 19,637 listings -
#2
Seiko
Japan · Est. 1881
$399 Avg. Listing Price $245 – $665432 models 18,289 listings -
#3
Omega
Switzerland · Est. 1848
$3,850 Avg. Listing Price $2,300 – $5,600342 models 15,365 listings -
#4
Tudor
Switzerland · Est. 1946
$3,300 Avg. Listing Price $2,699 – $3,950137 models 10,491 listings -
#5
Grand Seiko
Japan · Est. 1960
$3,895 Avg. Listing Price $2,400 – $5,400399 models 3,591 listings -
#6
Breitling
Switzerland · Est. 1884
$3,399 Avg. Listing Price $2,480 – $4,550181 models 3,524 listings -
#7
Casio
Japan · Est. 1946
$163 Avg. Listing Price $90 – $299114 models 3,227 listings -
#8
Cartier
France · Est. 1847
$4,594 Avg. Listing Price $3,150 – $6,90084 models 3,000 listings -
#9
Citizen
Japan · Est. 1930
$250 Avg. Listing Price $175 – $35090 models 3,000 listings -
#10
Longines
Switzerland · Est. 1832
$1,600 Avg. Listing Price $999 – $2,150110 models 2,894 listings -
#11
IWC
Switzerland · Est. 1868
$4,750 Avg. Listing Price $3,599 – $6,299172 models 2,747 listings -
#12
Panerai
Italy · Est. 1860
$5,300 Avg. Listing Price $4,472 – $6,76384 models 2,697 listings -
#13
Hamilton
United States · Est. 1892
$585 Avg. Listing Price $425 – $725101 models 2,488 listings -
#14
Oris
Switzerland · Est. 1906
$1,200 Avg. Listing Price $959 – $1,55873 models 2,277 listings -
#15
Tag Heuer
Switzerland · Est. 1860
$1,600 Avg. Listing Price $850 – $2,850102 models 2,234 listings -
#16
Tissot
Switzerland · Est. 1853
$425 Avg. Listing Price $299 – $54963 models 1,948 listings -
#17
Christopher Ward
United Kingdom · Est. 2004
$950 Avg. Listing Price $799 – $1,10045 models 1,777 listings -
#18
Sinn
Germany · Est. 1961
$1,790 Avg. Listing Price $1,350 – $2,480106 models 1,609 listings -
#19
Audemars Piguet
Switzerland · Est. 1875
$30,898 Avg. Listing Price $20,199 – $43,97594 models 1,550 listings -
#20
Jaeger-LeCoultre
Switzerland · Est. 1833
$6,850 Avg. Listing Price $5,300 – $8,75097 models 1,344 listings