GMT-Master II 16710 Pepsi

The Rolex GMT-Master II 16710 “Pepsi” is prized for its connection to the golden era of travel and its role as the last of the classic aluminum-bezel GMTs. Introduced in the late 1980s and produced until 2007, the 16710 bridges vintage charm and modern reliability, making it a sweet spot for collectors who want a versatile sports watch with genuine Rolex heritage. Its iconic red and blue bezel pays homage to the original GMT-Master, cementing its status among the most sought-after neo-vintage Rolex models.

Reference 16710 is notable for its slimmer case profile compared to later ceramic GMTs and offers a choice of three bezel inserts—Pepsi (red/blue), Coke (red/black), and all-black—though the Pepsi is the most collectible. Early examples use the caliber 3185 movement, while later ones (post-2000) feature the upgraded caliber 3186, which offers a smoother jumping hour hand—this subtle difference can affect value. Look for the “stick dial” and “no holes” case variations if you want rarer sub-variants; these details often drive price premiums.

Condition and originality are key drivers of price for the 16710. Faded or “ghosted” bezels, full original kits (box, papers, accessories), and unpolished cases command the highest values. Since the 16710 was produced for nearly two decades, bracelet type (solid end-links vs. hollow), lug holes, and dial font changes all play a role in desirability. If you want a daily-wearable GMT with classic proportions and a direct lineage to Rolex’s tool-watch roots, the 16710 Pepsi should be on your shortlist.