Datejust family · 110 references Rolex

Datejust 278274

Name: Rolex Datejust 278274
Brand: Rolex
Availability: InStock

31mm

Low $13,012

Median $13,500

High $16,101

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The Rolex Datejust 278274 brings the familiar fluted-bezel Datejust into a 31mm case, with proportions that feel deliberate rather than diminished. Its white-gold bezel supplies the sparkle; the steel case keeps the rest of the watch restrained enough for everyday wear. This is a good size to try if a 36mm Datejust feels too broad across your wrist, especially if you prefer the bracelet to share the stage with the dial.

The bracelet choice changes its character considerably. The Jubilee, with its concealed Crownclasp, gives you an uninterrupted ribbon of small links; the Oyster looks quieter and offers Easylink adjustment through its clasp. For daily wear, that adjustment can matter more than the visual distinction suggests. Inside, caliber 2236 uses Rolex’s silicon Syloxi hairspring—a meaningful technical distinction from earlier small Datejust generations, even though the familiar face gives little away.

MovementAutomatic

Caliber2236

Case MaterialStainless Steel

Case Size31mm

Water Resistance100m