The Rolex Datejust 278273 gives the familiar steel-and-yellow-gold combination a more intimate scale: at 31mm, the fluted bezel frames the dial rather than dominating the wrist. It is worth trying even if you usually wear larger watches; the gold bezel and polished bracelet links give this smaller Datejust plenty of presence.
This generation uses the 2236, with Rolex’s silicon Syloxi hairspring—a meaningful technical distinction from the earlier 178273 and its 2235. The choice that most changes its character, though, is the bracelet. The Jubilee carries the bezel’s intricate texture around the wrist, while the broader links of the Oyster give the same watch a cleaner, more restrained look. Pay attention to the dial furniture, too: diamond markers change the balance considerably compared with straightforward batons.
Recent Forum Listings
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Rolex ✦ 2026 Rolex 278273 Datejust 31mm White Roman Jubilee ✦ $17,800 -
Rolex ✦ 2025 Rolex 278273 Datejust 31mm Olive Green Roman VI… $19,800 -
Rolex BNIB Rolex 278273 DATEJUST 31 DARK GREY DIAMOND DIAL J… $20,375 -
Rolex Brand New Rolex Datejust 31 w/ Olive Green Diamonds Di… $21,500 -
Rolex Rolex Datejust 31mm Two-Tone - Ref. 278273 - Champagne… $14,600
Datejust References at a Similar Price
All 110 Datejust references →-
#1
Rolex Datejust 278271 31mm$19,789 $17,000 – $20,81916 listings 1 day ago -
#2
Rolex Datejust 126284 36mm$20,978 $19,104 – $23,70012 listings 3 days ago -
#3
Rolex Datejust 126331 41mm$17,607 $16,300 – $19,200136 listings 4 days ago -
#4
Rolex Datejust 126231 36mm$17,531 $15,595 – $19,80144 listings 2 days ago -
#5
Rolex Datejust 279173 28mm$16,930 $13,043 – $19,87511 listings 1 week ago
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