Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 1

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 2

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 3

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 4

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 5

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 6

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 7

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 8

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 9

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 10

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 11

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 12

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 13

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 14

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 15

Thumbnail BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Peal Diamond Dial MOP 16

Model:	Rolex Datejust	Last Scraped:	Sept. 29, 2025, 1:47 a.m.
Username:	SohAIS	Location:	Unknown
Email:	[email protected]	Feedback:	811 Reviews (99% )

Hello all,

Up for sale is a BNIB Rolex 278278 Datejust 31MM Yellow Gold Mother Of Pearl Diamond Dial MOP President Bracelet Box & Papers. The timepiece is Brand New / Unworn / Unsized / AD Took Stickers Off.

Included:

** BNIB Rolex 278278-0010 Datejust 31MM Yellow Gold Mother Of Pearl Diamond Dial MOP President Bracelet

** Inner & Outer Box

** Booklets

** Green Chrono Hang Tag

** Warranty Card

Please feel free to contact me via PM System, [email protected] or call/text +1 (404) 457-2742 for any questions you may have.

Solid references are available on the forums.

Always open for trades of Modern Rolex, Omega, Tudor, Audemars Piguet or Patek Philippe.

Priced at $43,975 shipped within the US or Face to Face Deal in Atlanta, Georgia

I am just a watch collector and independent watch seller. And I am not affiliated with Rolex USA in any way. My watches come from various dealers in the US and around the world. All my watches are guaranteed authentic and I will stand by its Authenticity

Reputation and Feedback

You can contact this seller directly by emailing them at [email protected]

SohAIS very smooth transaction

Just completed a purchase with Aamir. From start to finish this was a great experience. Communication was top notch and the watch was just as described. Shipping was handled exactly as I requested and the packing resulted in the watch arriving safely. I highly recommend SohAIS!
By drefrank June 7, 2025, 12:53 p.m. on Rolex Forums
SohAIS: Positive Experience

Recently just purchased a BNIB Explorer from SohAIS. There was a minor hiccup with the watch I was looking at but Aamir contacted me very quickly, explained the issue at hand, and gave some options I could pursue. Needless to say, Aamir delivered as promised and was in constant communication …
By BearGryllss June 2, 2025, 9:15 p.m. on Rolex Forums
SohAIS: Great Experience with this Seller

Just bought a BNIB GMT 2 from SohAIS. Great communication and service, watch had all tags and protection, and the warranty card stamped a couple of days before being shipped. I highly recommend SohAIS!
By fq1 May 28, 2025, 3:13 p.m. on Rolex Forums
SohAIS - top-notch seller!

I just received a PAM from SohAIS. The watch was shipped overnight and came as described. Great communication and service, as well. I highly recommend him!
By colemanitis May 28, 2025, 8:14 a.m. on Rolex Forums
Good experience with SohAIS

Recently bought from SohAIS. My first Rolex so I had been doing my due diligence with finding the right watch from the right person. Spent a lot of time researching and finally found the one that I wanted from SohAIS/AIS watches. Saw that he had a lot of great reviews …
By berrysplash May 27, 2025, 9:16 p.m. on Rolex Forums

The price of this watch is an outlier for this particular model and not included in the distribution. It may be miscategorized, incorrectly priced, or extremely unique.

Highest:	$22,000	Lowest:	$1
Median:	$10,500.00	Std. Dev:	±$4,059.94

Estimated Private Party Value $8,000 — $13,500


	Established:	1905
	Website:	https://www.rolex.com/
	Country of Origin:	Switzerland

Rolex SA is the leading luxury watch manufacturer in the world producing over 2,000 watches per day that generate sales of over $7 billion dollars each year. The Swiss based Company manufactures, services and distributes wristwatches under the Rolex and Tudor brand through authorized dealers. It was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, England and was recently ranked 57 on the worlds most powerful brands. The original name of the company was Wilsdorf and Davis. In 1919, operations were relocated to Geneva, Switzerland. The brand today competes with other leading luxury watch companies like Patek Philippe, Omega, and Panerai and sponsors many major sports events in tennis, golf, yachting, and racing.

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