Explore MB&F

MB&F emerged in Geneva in 2005, founded by Maximilian Büsser after a decade at the helm of Harry Winston Rare Timepieces. Rather than following traditional Swiss watchmaking paths, MB&F—short for Maximilian Büsser & Friends—was conceived as a collaborative platform for independent horological artisans. The early Horological Machine No.1 set the tone: unapologetically avant-garde, sculptural, and technically ambitious.

Each creation is more than a watch; it’s a kinetic art piece, often drawing inspiration from science fiction, automotive design, or childhood memories. MB&F’s Legacy Machine series reinterprets classic watchmaking codes with high-domed crystals and suspended balance wheels, while the Horological Machines push boundaries with unconventional shapes and displays. Limited production runs and daring aesthetics are not marketing flourishes—they’re central to the brand’s DNA.

Collectors value MB&F for its uncompromising vision and the sheer audacity of its mechanical inventions. Models like the M.A.D. 1 and M.A.D. 2 have made headlines for their accessibility relative to the brand’s usual price points, but the focus remains on radical engineering and artistry. Expect wild forms, inventive complications, and a level of finishing that stands shoulder-to-shoulder with the most revered names in independent watchmaking.