Explore Bvlgari

Bvlgari brings an Italian jeweler’s eye to watchmaking: bold proportions, sculptural cases, and details that make sense on the wrist rather than just on a dial. The Bvlgari Bvlgari captures that approach with its double signature engraved around the bezel, lettering inspired by inscriptions on ancient Roman coins.

The Octo Finissimo takes a different route, pairing a many-faceted, octagonal case with exceptionally thin Swiss movements. Its automatic caliber BVL 138 uses a platinum micro-rotor to keep the movement slim without giving up automatic winding. Sandblasted titanium makes the case’s geometry especially clear; polished steel gives those same planes a markedly different character.

Then there is Serpenti, where the bracelet is as important as the watch itself. Snake-shaped heads and wrapping bracelets connect it directly to Bvlgari’s jewelry vocabulary, while Serpenti Tubogas uses flexible metal coils to circle the wrist. For a more conventional everyday shape, Octo Roma softens the angular case language while retaining the round dial within an eight-sided frame.