Explore Autodromo

Autodromo draws deep inspiration from the golden era of motoring, channeling the aesthetics and spirit of vintage racing into its Swiss-made watches. Founded by industrial designer Bradley Price, the brand has carved a distinctive identity by merging automotive cues with modern minimalism. Models like the Monoposto evoke dashboard instruments from classic Grand Prix cars, reflecting a passion for motorsport that runs through every detail.

Rather than chasing traditional luxury cues, Autodromo emphasizes tactile materials, bold colors, and graphic dials reminiscent of 1970s race timers. The Group B and Prototipo lines, for instance, feature lightweight cases and integrated bracelets, nodding to the technical innovation and raw energy of rally racing. Each design feels purpose-built, with thoughtful proportions and finishing that belie their accessible pricing.

Collectors appreciate Autodromo for its limited editions and collaborations, which often sell out quickly and rarely reappear. The Group B Evoluzione stands out for its advanced titanium construction and numbered production, while the Stradale offers a more refined, road-inspired aesthetic. Autodromo’s focus on narrative-driven design and automotive heritage sets it apart in the crowded mid-range segment.