Connected

The TAG Heuer Connected merges Swiss watchmaking with advanced smartwatch technology, making it a standout for those who want classic looks with modern functionality. First introduced in 2015, this model marked TAG Heuer’s bold entry into the luxury smartwatch space, combining traditional design cues with Google’s Wear OS platform. The 45mm case offers a substantial wrist presence that echoes the brand’s heritage sports chronographs, but with a digital twist that appeals to both tech enthusiasts and established collectors.

Key reference numbers like SBF8A8011 and SBF8A8001 indicate different case materials and strap options—titanium, ceramic, or steel, with rubber or leather bands. Price variations are driven by these materials, limited editions, and the inclusion of additional mechanical module kits, which allow owners to swap the smartwatch module for a mechanical movement. The Connected’s modularity is unique in this segment and adds value for buyers who want both a smartwatch and a traditional timepiece in one package.

Powered by the Qualcomm Snapdragon Wear platform and boasting water resistance up to 50 meters, the Connected is practical for daily wear and exercise. Battery life typically ranges from a full day to slightly more, depending on usage. When considering a purchase, check for included accessories like the original charger and extra straps, as these impact long-term usability and resale value. Earlier generations have limited software support, so newer references offer a better experience and ongoing updates.