Explore Xeric

Xeric approaches the watch dial as something still open to reinvention. Founded in the United States in 2014, the brand grew out of the watch-retailing world, using crowdfunding to bring unconventional designs into production. Its recognizable language is mechanical theater: exposed moving parts, curved scales, and hands that ask you to look twice before reading the hour.

The Halograph makes that approach particularly clear. Looping hands reach across paired semicircular scales, turning an ordinary glance at the wrist into a small exercise in learning a new display. The Trappist-1 collection takes a different route, borrowing its name from the planetary system and building a miniature celestial scene around luminous details and orbit-like motion.

For enthusiasts drawn to alternative ways of displaying time, the Vendetta is worth knowing. Its wandering-hour arrangement carries the current hour along a minute scale rather than assigning the job to two conventional hands. That distinction matters: here, the unusual dial layout is the way the watch actually tells time.