Explore Weiss

Weiss is an American watchmaker rooted in Los Angeles, founded by Cameron Weiss, a watchmaker trained in Switzerland who brought traditional horology stateside. The brand’s debut, the Standard Issue Field Watch, signaled a return to American assembly and hand-finishing, with cases and dials crafted domestically and movements finished in-house. Weiss draws on military and aviation influences, creating timepieces that channel classic field watch aesthetics through a distinctly American lens.

Unlike most brands in its segment, Weiss emphasizes transparency in manufacturing, openly sharing which components are made in the U.S. and which are sourced abroad. The company’s commitment to local production is rare among American brands, with each watch assembled and adjusted at their California workshop. Details like hand-painted Super-LumiNova numerals and visible movement finishing underscore a focus on craftsmanship over mass production.

Collectors value Weiss for its honest approach and the tactile charm of its hand-finished pieces. The Cal 1003 manually wound movement, developed and built in-house, marks a significant step for American horology, offering enthusiasts a genuine alternative to Swiss-dominated options. With limited production numbers and a clear identity rooted in domestic watchmaking, Weiss stands out as a modern U.S. brand with substance and staying power.