Explore Undone

Undone emerged from Hong Kong in 2016, founded by Michael Young with a mission to democratize custom watchmaking. The brand quickly attracted attention with models like the Killy and Newman, which channel the charisma of vintage chronographs without the intimidating price tags. At its core, Undone is driven by a belief that watches should be personal, accessible, and expressive—values reflected in every piece they produce.

Customization sits at the heart of Undone's identity. Their online configurator lets buyers choose dials, hands, cases, and even personalize casebacks, a level of tailoring rarely seen at this price point. The watches themselves often riff on classic silhouettes, blending retro cues with playful colorways and collaborations, all powered by reliable Japanese quartz or automatic movements.

Collectors appreciate Undone for its experimental spirit and transparency about materials and movements. While you won’t find haute horlogerie finishing or Swiss pedigree, models like the Speedy offer a fun, affordable entry into mechanical watches. Expect accessible pricing, solid build quality, and a platform for creative self-expression—rather than traditional horological prestige.