Explore Tourby

Tourby operates from the German city of Hagen, channeling the traditions of early 20th-century watchmaking into contemporary mechanical timepieces. The brand’s roots are evident in its Pilot watches, which reflect the utilitarian clarity of classic German aviation instruments. While Tourby maintains a low profile compared to larger manufacturers, its commitment to in-house assembly and customization caters to enthusiasts seeking something beyond mass-produced options.

Distinctive for their transparency, Tourby openly details the sourcing and finishing of each component, inviting buyers into the process. Cases and dials are produced in Germany, while movements—typically Swiss—are meticulously regulated and decorated in-house. The Lawless dive watch, with its hefty case and practical tool-watch sensibility, exemplifies the brand’s focus on function-driven design without unnecessary flourish.

Collectors appreciate Tourby for its direct-to-customer approach, which allows for personalized touches such as caseback engravings and custom dial options. The brand’s limited annual production ensures a degree of exclusivity, and the watches’ solid construction, reliable movements, and honest pricing make them a compelling alternative to better-known Swiss competitors in the mid-range segment.