Explore Mr Jones Watches

Mr Jones Watches treats the dial as a small canvas, but the pictures have a job to do. Founded in 2007 by British designer Crispin Jones, the brand builds watches around unusual ways of reading time, often working with artists and illustrators. Its recognizable language is playful without being arbitrary: a moving detail, an unexpected inscription, or a scene that only makes sense once you learn where to look.

In A perfectly useless afternoon, a swimmer lounges in a blue pool while a rubber duck circles nearby; those little figures replace conventional hands. It captures the brand’s knack for making the act of checking your wrist feel less like accounting for every minute.

Other designs take a darker turn. The Accurate places “remember you will die” across its hands, making mortality part of the daily routine. The Last Laugh gives that thought a grin: the hours and minutes appear on a skull’s teeth, turning a familiar memento mori into a surprisingly readable display.