Explore Benrus

Benrus began in the early twentieth century, founded by the Benrus brothers—immigrants who established their watchmaking business in New York while sourcing movements from Switzerland. The brand’s reputation grew through practical, reliable timepieces, none more emblematic than the Type I and Type II military watches supplied to the U.S. armed forces in the 1970s. Even earlier, pilots and travelers recognized the Sky Chief chronograph as a tool of precision during the golden age of aviation.

Functionality and legibility define Benrus. Their military models, such as the GG-W-113, favor matte dials, simple numerals, and sturdy cases—purpose-built to withstand harsh conditions rather than to impress at a glance. The company’s focus on affordable, utilitarian watches set it apart from Swiss luxury houses, appealing to those who value honest tool watches over ornamentation.

Collectors appreciate Benrus for its authentic military provenance and approachable price points. Genuine Type I and Type II pieces, with their sterile dials and hacking movements, are especially sought after, but fakes and frankenwatches abound. Careful research is essential, as originality and correct military markings dramatically impact value in this segment.